Yes Serp matters because…
The very first question you should answer before going to the main functions is: “What is a SERP”? The SERP definition is the following: “A web page generated by a search engine as an answer to a user query”. The abbreviation stands for “Search Engine Results Page” as search engine results pages.
To explain it in simple terms:
If you find information and write down a suitable keyword and the search engine gives you the feedback in the form of a page with the results found. These results are links that contain the details of your query.
The main elements of SERP are:
Direct search results consisting of links to sites. This is the natural determination of search engines, but where sites fail most often.
- The search results page contains 10 links by default, this number can be changed in the search settings;
- Block with advertising from the context;
- Small fields in front of search results. They can include typos, a quick response to a user query, a calculator and much more;
- Images are included with special searches;
- Related queries – the search query is refined. The user is offered word parts or similar queries;
- Management elements – this includes links to the sites, prompts, etc while the user makes the query.
- Since Google appeared, SERP’s organic results have not changed much. However, the use of advertising words (AdWords) has led Google to start including new SERP non-organic results.